✦ The Sia Journal

Field notes for founders

Playbooks, experiments, and hard-won lessons on growing a company when it’s just you — from the team building Sia.

ContentSEO15 June 202610 min read

Content Audit Guide for Founders

A practical content audit guide for solo founders — how to inventory every page, score it against three signals, and decide what to keep, update, merge, redirect, or delete.

The Sia Team

Growth, in the open

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ContentPlanning15 June 20268 min read

Content Calendar for Founders: Lean Template

A lean content calendar template for solo founders — seven fields, one channel, a monthly planning session, and a publishing cadence you will actually sustain.

ContentStrategy15 June 202610 min read

Content Strategy for Solo Founders: A Practical Guide

A no-fluff content strategy guide for solo founders — how to pick the right channel, find keywords worth targeting, and build a workflow you'll actually stick to.

AudienceStrategy15 June 20268 min read

ICP Definition: How to Define Your Ideal Customer

How to define your ICP from real evidence as an early-stage founder — the four-question framework, how to validate it, and how to keep it accurate as you learn.

SEOResearch15 June 202610 min read

Keyword Research for Early-Stage Founders

Keyword research for early-stage founders: build a seed list from your ICP's language, validate for difficulty under 30, find low-competition gaps, and turn it into a publishing queue.

AudienceResearch15 June 202610 min read

Social Listening for Founders: A Practical Guide

Social listening for founders: how to monitor where your ICP talks, capture their exact language, and turn it into content and keyword ideas — in under two hours a month.